The Featured Section on LinkedIn is one of the most powerful yet underused tools on your profile. Positioned right below your About section, it’s one of the first areas people see when they visit your page. This makes it a prime opportunity to showcase your expertise, achievements, and the value you bring—yet many users leave it empty or filled with outdated content.
So, what should you include?
One of the smartest pieces to feature—especially if you’re job hunting—is a copy of your resume. Uploading a keyword-optimized PDF version allows recruiters and hiring managers to view your experience without needing to ask. It should be clean, well-titled, and ideally aligned with the roles you're targeting.
If you have a personal website or online portfolio, it belongs here too. For professionals in creative fields, this could be a collection of design work or writing samples. For those in business, tech, or consulting, a simple website with testimonials, project outcomes, or a professional bio can provide valuable context.
The Featured Section is also an excellent place to amplify your thought leadership. If you’ve written a LinkedIn post or article that got traction—maybe it shared an insight, a career tip, or a reflection that resonated with others—you can pin it to this section. It’s a simple way to demonstrate not only what you do, but how you think.
You might also consider showcasing results-driven content. Instead of listing accomplishments on a resume, use this space to create a one-pager or visual that tells the story of your impact. Think of something like a case study: how you increased leads, reduced costs, or built a new process. Upload it as a PDF or image with a headline that immediately captures attention.
If you’ve been interviewed on a podcast, spoken on a panel, or featured in a publication, include that media. It builds instant credibility and positions you as an expert in your field. And if you’ve received standout testimonials or LinkedIn recommendations, take a few of the most impactful quotes and turn them into visuals. Even a simple slide with a quote and a name adds a strong human touch to your profile.
The key to getting the most from your Featured Section is keeping it relevant and intentional. It shouldn’t be a dumping ground for links, but rather a curated showcase of your best work. And it’s not static—updating this section every few weeks or months ensures that the first impression you make reflects where you’re headed now, not where you were a year ago.
Ultimately, your LinkedIn profile isn’t just an online résumé. It’s a digital storefront. The Featured Section is the front display window—make sure it’s inviting, informative, and impossible to ignore.
-by Mark